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Recent Posts

Título de la publicación en el blog
Standard video post
Post with couple photos inside
BABY BOOM! / Brand Tactical Campaign
Human Centric New Strategy
Value Proposition Transformation
MÁSMÓVIL – “Quemada”
MÁSMÓVIL – “Quemada”
The 4th Convergent Operator / Brand Strategy
Brand Purpose / Manifesto
Back to the Basics / Brand Values Upgrade



To deliver unique innovation brand business ideas.

Building brand universes, with a long term vision but an immediate impact on the value chain.


We influence the brand, both powering and empowering it. Once done, the brand is truly able to influence people, category, market and community.


Innovation is not about technology but really edgy people. Fortunately, we´ve got the key talent already. Technology could be “just” a perfect tool.


Mr. Descartes said, we think, therefore we are. But we are because brands truly need to exist.
We believe in human intelligence, so we deliver the intelligence that brands need to connect with today´s human behaviors. HUMAN CENTRIC.


We really hate to talk about consumers when we are talking about brands. In fact, brands exist because the people. Products and services are consumed. By contrast, brands are chosen.


You can´t make people happy if you don´t feel happy.
Brands, in “metaphysic terms”, are like human beings, so they need to be inspired if they really want to inspire people.


The most important thing is that we improve our clients business, not only delivering stronger ideas but creating truly value in the company´s value chain, guaranteeing a positive income´s impact, indeed.