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Recent Posts

Título de la publicación en el blog
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CHICCO
CHICCO
BABY BOOM! / Brand Tactical Campaign
ŠKODA
ŠKODA
Human Centric New Strategy
Poltronesofà
Poltronesofà
Value Proposition Transformation
MÁSMÓVIL – “Quemada”
MÁSMÓVIL – “Quemada”
The 4th Convergent Operator / Brand Strategy
VERTI
VERTI
Brand Purpose / Manifesto
DYC
DYC
Back to the Basics / Brand Values Upgrade

BRANDS

OUR PURPOSE

To deliver unique innovation brand business ideas.

Building brand universes, with a long term vision but an immediate impact on the value chain.

#PINKFLUENCE

We influence the brand, both powering and empowering it. Once done, the brand is truly able to influence people, category, market and community.

#PINKNOVATION

Innovation is not about technology but really edgy people. Fortunately, we´ve got the key talent already. Technology could be “just” a perfect tool.

#PINKTELLIGENCE

Mr. Descartes said, we think, therefore we are. But we are because brands truly need to exist.
We believe in human intelligence, so we deliver the intelligence that brands need to connect with today´s human behaviors. HUMAN CENTRIC.

#PINKSIGHTS

We really hate to talk about consumers when we are talking about brands. In fact, brands exist because the people. Products and services are consumed. By contrast, brands are chosen.

#PINKSPIRATION

You can´t make people happy if you don´t feel happy.
Brands, in “metaphysic terms”, are like human beings, so they need to be inspired if they really want to inspire people.

#PINKCOME

The most important thing is that we improve our clients business, not only delivering stronger ideas but creating truly value in the company´s value chain, guaranteeing a positive income´s impact, indeed.