PINK LAB™ is a new kind of company that helps start-ups succeed, by investing in them and amplifying their brand. An outstanding team of industry-leading experts in innovation, creativity, business transformation and branding, which, under normal circumstances, most start-ups wouldn´t be able to afford. We are only interested in opportunities where creativity is critical to the business and where we can really add value.
PINK + INNOVATION + BUSINESS BETTING
+ VENTURE CAPITAL CREATIVES +
We influence the brand, both powering and empowering it. Once done, the brand is truly able to influence people, category, market and community.
Innovation is not about technology but really edgy people. Fortunately, we´ve got the key talent already. Technology could be “just” a perfect tool.
Mr. Descartes said, we think, therefore we are. But we are because brands truly need to exist.
We believe in human intelligence, so we deliver the intelligence that brands need to connect with today´s human behaviors. HUMAN CENTRIC.
We really hate to talk about consumers when we are talking about brands. In fact, brands exist because the people. Products and services are consumed. By contrast, brands are chosen.
You can´t make people happy if you don´t feel happy.
Brands, in “metaphysic terms”, are like human beings, so they need to be inspired if they really want to inspire people.
The most important thing is that we improve our clients business, not only delivering stronger ideas but creating truly value in the company´s value chain, guaranteeing a positive income´s impact, indeed.